Our AI Impact

 for the health of people



 Our AI Impact

 for the health of planet



 Our AI Impact

 for the health of business



“The work [with Synaptiq] is unprecedented in its scale and potential impact,” Mortenson Center’s Managing Director Laura MacDonald MacDonald said. “It ties together our center’s strengths in impact evaluation and sensor deployment to generate evidence that informs development tools, policy, and practice.” 
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    ⇲ Implement & Scale
    A startup in digital health trained a risk model to open up a robust, precise, and scalable processing pipeline so providers could move faster, and patients could move with confidence after spinal surgery. 
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      Thwart errors, relieve in-take form exhaustion, and build a more accurate data picture for patients in chronic pain? Those who prefer the natural albeit comprehensive path to health and wellness said: sign me up. 
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        Using a dynamic machine vision solution for detecting plaques in the carotid artery and providing care teams with rapid answers, saves lives with early disease detection and monitoring. 
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          This global law firm needed to be fast, adaptive, and provide unrivaled client service under pressure, intelligent automation did just that plus it made time for what matters most: meaningful human interactions. 
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            Mushrooms, Goats, and Machine Learning: What do they all have in common? You may never know unless you get started exploring the fundamentals of Machine Learning with Dr. Tim Oates, Synaptiq's Chief Data Scientist. You can read and visualize his new book in Python, tinker with inputs, and practice machine learning techniques for free. 

            Start Chapter 1 Now ⇢ 


              How Should My Company Prioritize AIQ™ Capabilities?





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                  5 min read

                  Elevating User Experiences: The Essence of Intelligent Product Design

                  Featured Image

                  Photo cred. @lilartsy on Unsplash 
                  In a world teeming with innovation, mere product design no longer cuts it. The game-changer is intelligent product design — a synergy of conventional design methods and cutting-edge technologies such as AI, ML, and data analytics. At the intersection of creativity and computational prowess, intelligent product design is not just a service; it's a revolution. Here’s your primer on why it matters, what sets it apart, and how it’s reshaping industries.

                  What is Intelligent Product Design? 

                  Intelligent product design transcends traditional boundaries. It’s not just about aesthetics; it’s about infusing products with brains. Imagine products that learn, evolve, and adapt. This transformative approach integrates machine learning algorithms, AI, and data analytics to craft products that don’t just serve users; they anticipate their needs, optimize performance, and deliver personalized recommendations.

                  It’s not just about code and circuits. Intelligent product design employs a gamut of groundbreaking technologies. Internet of Things (IoT) enables devices to collaborate seamlessly, while augmented reality (AR) and virtual reality (VR) offer immersive experiences, allowing designers to test prototypes virtually and users to interact with products before they even exist physically. This approach fuses technology and creativity, resulting in products that redefine user experiences.

                  The Vocabulary of Intelligent Product Design 

                  User Interface (UI) and User Experience (UX) are not mere buzzwords; they’re the heartbeats of intelligent product design. UI provides the interaction users see so they can make their next move, while UX is how the user feels as they are taking their journey, both physical and digital. Human-Computer Interaction (HCI) demands an intuitive and user-friendly interface, ensuring products are not just intelligent but also easy to use. 

                  “Good design is simply a solution to a well understood problem - it’s not a pretty picture. A good UI/UX designer can always produce a beautiful visual, that’s a given, but can they make it useful to the point of delight“ says Lisa Peacock, Syanptiq’s VP Creative who oversees our UI/UX teams, “...those are the unicorns that I admire in the craft. And with the onslaught of AI and intelligent product design - UX practitioners need to buddy up with the nearest data scientist too.”

                  With intelligent product design, prototyping and usability testing are the unsung heroes. Prototyping involves creating scaled-down versions to validate designs before full-scale production, ensuring the right fit from the get-go. Usability testing observes user interactions, pinpointing areas for enhancement, making sure your product doesn’t just function well but also delights real humans. 

                  Crafting the Ideal Intelligent Product Design Team 

                  Picture this: a team that fluidly comprehends user desires, integrates diverse information seamlessly, and applies knowledge across disciplines. This is the crux of intelligent product design teams. They don’t just build products; they orchestrate experiences. When forming intelligent product design teams, the key is pulling together professionals with diverse skill sets. This can mean a mix of designers, project managers, developers, and UX practitioners. Ideally, each member of the team will have a broad range of experience even outside of their particular expertise, which facilitates more creativity and innovative problem-solving throughout the design process [5]

                  With AI, ML, and data analytics in the mix, personalization reaches unprecedented levels. Each user gets a tailored product, from navigation to layouts, all finely tuned to their needs. It’s not just about delivering content; it’s about crafting an experience as unique as each user. 

                  Product Intelligence v.s. Business Intelligence: Drawing the Line 

                  While business intelligence focuses on broader business metrics, product intelligence delves into the granular details specific to the product. It uses ML algorithms and data analytics automations to track user engagement, conversion rates, pain points within features — every nuance that defines a product’s health [6]

                  Innovation in Action: Real World Examples 

                  Curious about some real-world examples of intelligent product design done right? 

                  Airbus, the giant in aviation, employed AI-powered generative design in their A320neo aircraft, revolutionizing wingtip design and slashing fuel consumption by 3.5%. It’s proof that intelligent product design isn’t just a theory; it’s a tangible movement shaping industries and saving resources.

                  A Sneak Peak at Our Intelligent Products 

                  At Synaptiq, we’re not just passionate about informing you about how revolutionary intelligent product design is; we’re living it. Our projects reflect our commitment to reshaping user experiences, and bettering the Health of People, Health of Planet, and Health of Business. From patient education apps that help individuals learn about their options post-diagnosis, iPhone and smartwatch-powered digital health solutions that help patients lower their cholesterol and lower their risks for cardiovascular disease, and customized in-house LLM models enhancing team efficiency, we’re at the forefront of this global push for intelligent products. In the words of our resident Creative, Lisa Peacock, when we create intelligent products in the healthcare industry, “we never lose sight of increasing the opportunity for everyone to live the healthiest life possible.”

                  We’re not new to this space, but our excitement to continue creating in it has only grown. 

                  Intelligent products are not just the future; they are the present. They’re not just about technology; they’re about transforming lives. In an era where innovation is the currency of progress, intelligent product design isn’t just an option; it’s the only way forward.

                  We don’t just design products; we craft intelligent experiences that redefine possibilities. Join us on this journey, and let’s revolutionize the world together.

                  Ready to embark on the future of design? Contact us today and be part of the intelligent product revolution.

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                  About Synaptiq

                  Synaptiq is an AI and data science consultancy based in Portland, Oregon. We collaborate with our clients to develop human-centered products and solutions. We uphold a strong commitment to ethics and innovation. 

                  Contact us if you have a problem to solve, a process to refine, or a question to ask.

                  You can learn more about our story through our past projects, blog, or podcast

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