AI Product Research Series: Recruiting Research Candidates

Having performed product research for many years at various companies, we can tell you first hand that the hardest part of the process is convincing research candidates to show up. For most product researchers this is the bane of their existence — it requires relentless pursuit like sales or recruiting, lots of administration and coordination,…

AI Product Research Series: Background & Introduction

Last year we embarked on an internal AI product research effort in the marketing software space with a goal of finding a product idea that would provide scale and repeatable revenue.  We had a few data-driven ideas we were kicking around based on our past experiences working with marketers, and we were anxious to determine…