As an artificial intelligence (AI) consulting firm, Synaptiq understands the importance of user experience (UX). Let’s be honest; AI can be intimidating. People — both consumers and creators — tend to balk at complex, seemingly esoteric terms like “machine learning,” “deep learning,” and “neural networking.” For better or worse, UX can make or break even the idea of AI for some people.
Oftentimes, AI-powered solution developers are focused on the datasets themselves instead of how data will be experienced, thinking UI is enough. The result? A technology that never solves their user’s pain points and hence fades into irrelevance.
UX teams serve to keep AI development driving toward user-oriented solutions. This requires designers to create experiential leaps and anticipate users’ non-linear movements. By working together, AI and UX practitioners can develop enhanced business solutions that solve real customer problems.
Please fill out the form so we can notify you when Tim Oates, PhD, Chief Data Scientist, Synaptiq; Lisa Peacock, Creative Director, Advisor, Synaptiq will present on this topic.