How Farm Journal Used Data Strategy to Transform its Business

With nearly 150 years serving the agriculture market, Farm Journal had an invaluable wealth of industry knowledge. Grey Montgomery, Farm Journal’s President of Data and Research, wanted a data strategy that would spark innovation and serve as a roadmap to construct an expansive, trusted data asset for employees and clients.

To achieve his vision for this self-service, farm-data marketplace, Montgomery needed a partner with expertise in data products, data engineering, and data science.

There are not many other industries on a steeper curve to change than agriculture. In the age of big data, we have the opportunity to deliver real-time data about the agriculture market to a diverse client base. Synaptiq is helping us solve some necessary obstacles to providing that information elegantly and affordably.
~ Grey Montgomery, President, Data & Research Division, Farm Journal

Synaptiq helped Farm Journal achieve its goals by:

  1. Establishing a multifaceted strategy and roadmap that included people, process, technology, data, and user experience dimensions.
  2. Building a Cloud-based data platform to serve as a launchpad for future products.