With nearly 150 years serving the agriculture market, Farm Journal had an invaluable wealth of industry knowledge. Grey Montgomery, Farm Journal’s President of Data and Research, wanted a data strategy that would spark innovation and serve as a roadmap to construct an expansive, trusted data asset for employees and clients.
To achieve his vision for this self-service, farm-data marketplace, Montgomery needed a partner with expertise in data products, data engineering, and data science.
There are not many other industries on a steeper curve to change than agriculture. In the age of big data, we have the opportunity to deliver real-time data about the agriculture market to a diverse client base. Synaptiq is helping us solve some necessary obstacles to providing that information elegantly and affordably.~ Grey Montgomery, President, Data & Research Division, Farm Journal
Synaptiq helped Farm Journal achieve its goals by 1) establishing a multifaceted strategy and roadmap that included people, process, technology, data, and user experience dimensions; 2) building a Cloud-based data platform to serve as a launchpad for future products.